Even novices in the SEO business have heard about keywords and how important they are to drawing and converting viewer traffic towards a website. One of the types of keyword, which have significant effect on your SEO campaign, is long tail.
What Does One Mean by “Long Tail Keywords”
Keywords in the SEO sphere are sorted under long tail and head keywords, with the former being more specific and often containing more words. Head keywords are basically general terms which a lot of people happen to write about; meanwhile, long tail keywords mention something more specific that is usually a subtopic of the head term. These kinds of keywords are too commonly ignored in SEO campaigns, and in most cases, these fail to do as well as otherwise.
How Long Tail Keywords Help With Rankings
The idea behind the working of long tail keywords is very fairly simple. Since fewer people write content focused on these phrases, there is less competition there for an SEO to contend with. This means other pages are that much easier to beat after you publish content that is tailored to include such keywords. It may also get easier to target a particular search intent, which means you get to reach people with a specific reason for doing the search in question. For example, a long tail keyword lets you reach people that are actually interested in buying a product, and not just in looking at what you have to offer.
An Example of How Long Tail Keywords Work
Take, for instance, “learning books for children”. A person searching for this would find several booksellers right off the bat, as well as bloggers who write educational books for children to read online. If starting out with an online marketing website that has no existing ranking achievement, you would be pitted against some of the big names like Barnes and Noble, Amazon, etc. You could narrow your focus onto a niche peculiar to your shop or blog by targeting specific groups, through well-written content related to long tail keywords. When dealing with specialized topics in this way, you are more easily able to beat the competition, at least for these particular keywords.
Content created around a long tail keyword, which focuses on your niche, can covert visitors much more quickly into customers. This works even better if you pay attention to their search intent and respond accordingly in all the right places.