5 Black Hat SEO Techniques to Avoid

by Admin
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One of the best ways to discern a good SEO company from an unscrupulous one is finding out whether they employ black hat SEO techniques. If you did not know, black hat Search Engine Optimization involves deceiving Google’s algorithms using various methods. It eschews the moral relevance of serving up a valuable reference to visitors and instead focuses on tricking the spider programs, which Google uses to find quality sites. In the long term, this can bring in a lot of problems, which is why it is smart to avoid the following black hat SEO practices.

Using Irrelevant Keywords and Shoddy Content

It is the trademark practice for sneaky website owners to set up long and winding content, which holds little or no relevance to what a visitor wants to read about. As to the folly in this, suffice to say that Google catches on very quickly to such practices, and often blacklists sites for this sole reason.

Article Spinning

Google does not want duplicate content on web pages, and this prompted people to come up with article spinners. These are basically programs or services that change content material sufficiently to make it unique, albeit also incomprehensible and ugly. The main thing spinners do is replace words and phrases with their synonyms so that the resulting article is “different”. The reader, meanwhile, struggles to find meaning in the posts they see. Here too, Google performs strict policing and updates its algorithms periodically to ensure that deceptiveness is kept in check.

Fake Click Bait

Every website owner wants a high number of clicks. What sets a bad SEO company apart is the way it takes to get it. Clickbait is simply a link that refers to something and then conveys you to a page filled with totally unrelated stuff. This way of frustrating readers is something Google frowns upon.

Social Media Spam

Comments are not the only area where spam can creep in. Some website owners even post spam on social networks. It is important to use the proper advertisement channels and not spam users putting the same thing up repeatedly. Annoyed readers are less likely to visit your site, let alone consider buying your product or service.

Page Swapping

This technique involves swapping the content on a well-ranking page with something completely unrelated, even to the search term. It not only cheats visitors but also warns them to stay away from your site.

Published: July 30, 2018