Blogs with high-quality content build trust and brand awareness and convert strangers into customers of the brand and then advocates. Novice marketers continue to fail in creating such content. This post will show you the ways to be successful right from the get-go. If your blog content covers the following elements, then it will be of high-quality.
It Aligns with your User’s Intent and your Business Goals
You cannot define quality alone, as the term is relative. In online marketing, your business objectives and the requirements of your audience mainly determine quality.
You cannot term a blog a “high-quality” one, however beautifully written and beautifully presented the article is, if it fails to provide the readers with what they seek from it or to contribute to your goals in some way.
This confusion is the reason why one of the key factors in Google algorithms is searcher intent. For instance, if digital marketing managers and CMOs of B2B e-commerce businesses make up your main target audience, then a 3000-word blog about SEO advice is not likely to get the attention of the readers or turn them into your customers.
A more specific blog such as the “difference between B2B and B2C SEO” would be more valuable for yourselves and your clients.
So before you apply some other quality criterion to your content, first ask yourself whether it is something your audience wants to read. Even when they want to, will it turn them into the sort of leads your business want?
If yes, then proceed to the subsequent points here. If no, then come up with other ideas which align with the user intent and your business’s goals.
It Covers a Specific Topic Thoroughly
Another important trait of high-quality blog content is that it is in-depth, comprehensive and goes beyond just surface-level knowledge. Rather than vaguely covering some twelve topics in one blog, it tackles a very specific matter and covers that from relevant angles.
If you being a marketer can answer every question of your target audience and cover that topic comprehensively in a thousand words, then no need to drag it to 2500 just because some experts tells you to.
It Solves Specific Issues and Offers Actionable Tips
High-quality content shares information and solves specific issues and provides actionable advice readers can apply right away. Such blogs go beyond the “what” part of a matter and describe the “How” part.