Web 2.0 is an evolution of the web from its previous form. The term refers to the numerous interactive and collaborative features that exist now on the internet. In brief, Web 2.0 is the second generation of creating web pages that offer efficient communication, safe exchange of information, and better collaboration on the internet. The introduction of Web 2.0 represents an advancement over the previous Web 1.0, which was the first generation of the web.
Initially, the websites were entirely static and text driven. The advent of Web 2.0 led to a dynamic web, which allowed the users to interact and communicate with the different contents on the internet. It has made the web as it appears today and led to a rich diversity of different kinds of websites.
Some typical examples of Web 2.0 include social networking sites, video streaming sites, blogs, forums, etc. In view of SEO and website management, Web 2.0 has opened vast doors of possibilities. Below is a glimpse at how Web 2.0 and SEO go hand in hand.
Web 2.0 and SEO
As said, Web 2.0 has made the web more dynamic and vibrant, and that eventually led to a proliferation of websites dealing with almost anything. Search engines take on a prominent role of offering the users with the correct results to particular sites depending upon their search queries. Due to this, the web has become more competing and this led to the need for a method that will help to rank a site better.
SEO is essentially the technique of boosting the rank of a website in the search results of search engines. It ensures that a website is ranked better and this enables them to list out in the search engine result pages better. It is now utilized by almost all websites and businesses to increase the traffic to their sites and thus improve their profits.
The functionalities offered by Web 2.0 led to a significant advancement of SEO as well as digital marketing through link building. The web is experiencing a constant evolution and growth, and this has resulted in most websites to switch to Web 2.0. This offers better user experience and functionality in accessing the web.
Web 2.0 submissions refer to the method that enables a user to share content on social media sites, hub pages, blogs, etc. This can be used for creating backlinks to different websites created in Web 2.0 sites like WordPress, Blogger, LiveJournal, Squidoo, Tumblr, etc. These sites offer the ability to easily create content, publish them on social networking sites, and generate backlinks effortlessly. This can help the page to get better ranking in the SERPs and thus generate more traffic into a site.