You need to understand that the Google search rankings of your website are a result of numerous factors interacting with each other, and these factors can work together in many complicated ways. SEO experts know that Google does not publish their search ranking algorithms or document the criteria that they use to evaluate a web page’s ranking. That is why online marketers and SEO experts determine the important ranking factors via surveys and many other ways.
Most of the businesses these days might know the important factors that affect the search rankings of websites. However, there are some lesser-known and smaller factors as well, which can affect the ranking of websites. Below are a few of the aspects, which fall into that category.
Domain Age
Google recently revealed that the age of the domain has an effect on the raking of the website. It is a fact that domains that do not appeal to the users or that with low-quality content can be removed from the organic search results. However, domain age is not a factor that you can control directly and you cannot improve it. Still, you can stay committed to the domain to be successful. Registering your domain for a long time might help boost the rankings as opposed to new ones.
Content Updates
Since the Caffeine update of 2010, Google has been prioritizing new content over old one. Therefore, if you edit one of your blog posts with some fresh details and post it with a new content, it might help to increase the search rankings. Moreover, if it is possible to rewrite the complete post, it can lead to higher search rankings when compared to just updating a few lines of the content. If you can find time to update the older content shared on your website, it will surely be beneficial to the site.
Social Signals
The effect of social signals has been a topic of long-standing debate in the world of SEO. However, some of the latest studies in the field suggest that social posts, shares, and even the domain and platform authority of your website can influence the ranking of your website. SEO experts say that these factors are still secondary to content quality in increasing the site rankings. However, these factors are worthy enough not to be ignored completely while trying to boost the organic ranking of your website.