How to Ensure That the Design and SEO of your Website is Done Properly

by Admin

Web design and performance of the site in organic search results is closely connected, which means that the design of the website will have a perceivable effect on the ranking of the site. This can present problematic situations for businesses that have isolated teams, where the marketing and design do not work hand in hand, or in situations, where marketing is introduced only after the site is launched.

SEO experts say that the websites that are designed without considering SEO can lead to ranking issues down the line. Below are a few tips that will help you to ensure that your website design is helping and not hindering the SEO of the website.

Understand Usability Factors

All search engines try to offer the best results to their users, as it helps to ensure customer satisfaction and better user engagement. Besides, more returning users mean more advertisers, and more advertisers mean more profit.

In a practical level, search engines will reward all those websites that provide a great experience to the users. The last thing that these search engines want is to put a website in the first position and have a user click on it to understand that the site is difficult to use, frustrating, or shares irrelevant content. All search engines consider poor usability as a bad user experience.

Design for Content Discoverability

For your site content to be crawled and indexed by the different search engines, it should be made discoverable. Most of the search engines are limited to discovering content via links. If there are no proper links to your content, or if they are buried or broken, the content shared on your site will not be discovered and it won’t be possible to get the pages of your website to rank.

Your aim while designing the site should be to make a site architecture that is engaging for the user, while your SEO goal should be to make an architecture that helps the pages to be crawled and shares internal links wisely.

Be Attentive During Redesign

A redesign can be a challenging time for a website in terms of SEO. A website redesign that is done without the involvement of a search expert can lead to losing of the SEO value of the site. Many businesses go for redesigns without knowing this and realize their mistake when the organic traffic to their site takes a nosedive.

Before starting the redesign process, you need to understand all the relevant information that is associated with the website, such as the current rankings, keywords, title tags, etc. It is important to comb through all the content in the site to ensure that nothing is left behind.

Published: September 15, 2017