An SEO strategy, if rightly implemented, can lead to an overall increase in the rankings in the search results and the user traffic onto a website. SEO is done via campaigns that aim at specifically improving the performance of a website by directly focusing on the key aspects of ranking. Evaluating the effectiveness of the campaign is solely based on the increase in organic search engine traffic. Besides, there are other important metrics to look for that specifies the status of the performance and the keywords.
Mostly, the search engine results pages sense this growth and improvement in the position of the site along with the increase in clicks and traffic. In some cases, the Click Through Rate (CTR) may fall behind or won’t perform well when compared to other metrics. In such instances, a thorough crosschecking, especially related to the basics of SEO, is important in order to create a more favorable SERP result. Below are three ways to improve the organic Click Through Rate of a website.
Evaluate the Title Tags
In SEO, title tags serve as an important SEO feature that is known to influence the ranking and CTR. Optimizing them properly is important to rank well, as the title tags require customization to suit every page on a website. There are numerous rules that dictate the length of the title tags that are displayed in the search engines. The current optimal length of the title tag is under 600 pixels. Optimizing the title tag based on its length and other factors will greatly enhance the Click Through Rate of a website.
Assess the Description Tags
The description tags, although not a critical ranking factor in SEO, are important in respect to CTR, as it can determine whether a searcher should go forward and click the result displayed. The description tag is a summary of the major content of the site, and therefore, must be accurate enough that the users can find out the site more quickly and accurately. Just like title tags, description tags are also bound to follow a set pixel limit and adhering to these rules will help improve the Click Through Rate better.
Prioritize Pages with Low CTR
Another method to significantly improve the Click Through Rate is by identifying the pages that have the lowest CTR and then applying the right corrective measures. For this, a keyword report from the Google Search Console can be utilized to evaluate the impression, position, and Click Through Rate numbers. This can be used to crosscheck the pages with suitable impression and position numbers but lacking in CTR, which can be then prioritized.