Emails are one of the most persuasive peer-to-peer communication methods, and one, that is easy to get started on an enterprise-level. Knowing whether your emails reach the target audience is quite important to give a push to an online marketing campaign. However, marketers typically face challenges when measuring the effectiveness of an email marketing campaign hence use some metrics for the same. Below are 4 factors that would help you to measure the efficiency of bulk emails sent to promote a product or service over the web.
Delivery Rate
Digital marketers often say that an ideal delivery rate falls in between 95 to 98 percentage. Email marketing thrives on Infographics and thin content, and hence, requires the client mail to support displaying of HTML text alongside standard quality images. Irrespective of the effort put into the campaign, having persuasive content and relevant email list is a must. Besides, the emails should be reaching the client’s mail address without fail to deliver on the set goals.
Click to Open Rate
This metric is used especially in search engine marketing campaigns. Click to open rate helps measuring the persuasiveness of the mail content, the message contained, and the overall design by dividing total clicks by opened emails. The higher the click to open rate, the better positioned the webmasters would be in determining the effectiveness of the campaign. Call to Action icons are also used for measuring the best performing emails.
Social Share Rate
This refers to the customers who share the email campaign on their social media handle. Social media users like sharing appealing content and it goes true for emails as well. That is one of the reasons why, when creating the design of the email campaign, a larger audience is considered by marketers besides the contacts on the mail list. So if you are planning to promote your products this way, you should use the share icon according to the social media platform, which you intend to promote.
Conversion Rate
If your emails are compelling the audience to click on the Call to Action icons, which defines conversions, you probably are at the threshold of attaining online marketing success. The conversion rates are the most important metrics as far as webmasters are concerned. In fact, even if you are promoting a concept through blogs or flyers, the conversion rate is analyzed to determine if you have reached a wider audience.