Below are 3 Search Engine Optimization trends to watch out for in 2018 and how they will affect the digital marketing strategies in the days to come. Check them out so that you can stay up-to-date and make your online marketing campaigns more web-optimized going forward.
Virtual Assistant
The advent of virtual assistant technology has started to change the manner in which we perform the search queries over the web. The option to search on smartphones with voice presents a chance to change the way users communicate and process searched info easily.
Studies indicate that around 20 percent of mobile searches are voice queries today, and that ratio is bound to surge than type search. The prominence of voice search means you need to emphasize on the usage of long tail keywords and natural language that matches the conversing tone of users when you plan to optimize your blog posts or web content.
Link Building
Building external links on a website is a Search Engine Optimization tactic used to suggest that the site has content worth referring to. Henceforth, link building is here to stay and seeking out quality external links is always a win-win strategy. Best backlinks do not necessarily translate from popular websites, but it is important to seek out content from the sites, which has relevance to the industry you are catering through your website.
A good SEO tactic will help a brand to develop relationships and links, which will be advantageous in the long run. A challenge in 2018, however, will be how to deal with guest posting blogs and ways to integrate them into the link building tactic without having to hurt the reputation of the brand.
Quick Answers in Google
The answers are termed ‘quick’ since they feature on top of the search engine results page of Google as snippets. Their growing popularity in SERP has made most of the businesses try to make theirs appear in the ‘position 0’. However, featuring a snippet in the search is no easy task and necessitates powerful strategizing.
Approximately 30 percent of the user queries show up in Google as featured snippets, but not all of them. This necessitates a need to strategize optimizing the website content in a way that it meets standards of Google for achieving the ‘featured’ status.