Search Engine Optimization (SEO) is the process of enhancing your online visibility, so that your website appears on the top list of the search engine. It is made possible by using various techniques such as link building, content marketing, social media marketing, etc. However, most of the SEO technicians are still struggling to strategize these techniques on budget. Still, there are a few smart SEO strategies that small businesses can adopt and stay ahead of their competitors.
Most of the people concentrate mainly on making their website pretty, but that is not enough. In order to lure in more customers, you will have to make your website professional rather than a fancy one. Below are some tips to improve your website that would help to boost its rankings on popular search engines.
Choose the Best Keywords
Keywords play the most important role in increasing the traffic in your page and thereby achieving a better ranking position. Therefore, they must hold your overall content idea. Furthermore, always try to use phrases rather than just words, as it will be a battle uphill the search engine if you choose a word as your keyword.
Elevate the Web Pages
People always use the URL, title, content, and heading of your page to understand what your site is about. Therefore, it will be better if you create different pages for different products or services that you offer, with proper keywords. Nevertheless, stuffing keywords in your web content is also not a good idea to achieve a better ranking. In fact, if your website content is not natural and readable for average customers, it will affect your ranking badly.
Have Relevant Content
It is impossible for your website to attain the top ranking in search engines without a relevant and appealing content. Furthermore, always try to keep updating your page with fresh content that is informative to the customers as well. This is an important step to convert your website visitors into customers.
Relevance of Social Media
Social media has a great impact on the SEO ranking even though Google has not publicly said that they consider social media activity for ranking. The best-used social media is Facebook and you can increase the traffic to your site by marketing your content and links over here. According to a recent survey, the companies whose Facebook pages received 50 likes and 70 shares achieved a 6.9% hike in their ranking.
Keep your Mobile Users Close
Mobile friendliness is one of the key ranking factors today, and hence you must optimize your website to fit well on the mobile displays. You can check the mobile-friendliness of your site easily by viewing it on a smartphone. Furthermore, you can use mobile website builders as a long-term solution to meet the Google ranking standards.