On Page SEO
Every website page contains aspects which Google’s ranking algorithms latch on to, such as the title tag, meta description, meta keyword, italicized tags, bolded tags, header tags, etc. Then there is the actual content, which is measured using metrics like uniqueness, targeted keywords, keyword density, quality, and length of content. All pages, especially those central to the SEO strategy, need to be reviewed thoroughly for an idea of the changes which can best attract Google’s spiders.

Off Page SEO
Most SEO experts consider off page optimization as one of the central parts of website optimization. This includes activities such as building links to other websites, link “baiting”, setting up social signals and so on, in order to show Google and its spiders that your website holds both relevance and authority. Off-page optimization is measured using tools like MajesticSEO, which allow the user to find each link that Majestic’s spiders are tracking. This pretty much covers the links Google is watching as well. MajesticSEO also lets you audit the authority and relevance brought in by each link.

Contact us today and get a complimentary SEO audit done for your website, and find out how we can help with your business’s growth.