Speed is very important factor when it comes to how many visitors you manage to draw to your website. As any self-respecting SEO company would tell you, many things can slow down your website, but sorting through them is rarely an easy thing. What you can do though, is take a (proverbial) page from websites that manage to consistently maintain blazing speeds, and which have at least one of the following things in common.
CDN is short for “Content Delivery Network”. This network transports your site from the origin server, to the different servers located around the world. This raises exposure by making the website accessible to visitors from other regions than your own. Look at any fast site, and 9 times out of 10, it uses a CDN of some kind. You could get one for cheap, or even free, and it could be configured easily as well.
Excluding cumbersome components such as video players, is something many publishers overlook when laying out their website. They then end up wondering why their superior Search Engine Optimization tactics are not netting them the kind of traffic they had hoped for. The answer is pretty simple: people who visit find that the site is slow to respond, and leave sooner rather than later.
This happens most often on pages where videos are set on auto-play, which assumes every visitor will want to watch content, and will be willing to stomach consequent sluggishness. As it happens, most people prefer the option to wait for a video they want to watch.
A super-fast site is highly likely to have most of its images compressed to under 100kb, so that these load fast on multiple devices, including phones. The format matters too – a JPEG file would be typically much lighter than GIF or PNG. Moreover, with pages containing an increasing amount of scripts these days, the published content needs to be light in terms of size, so that the page loads more quickly and responds like an eager pet.
Asynchronous loading or lazy loading has gained plenty of momentum in the past few years. It loads the important parts first based on what visitors want to see. Caching, meanwhile, is the feature that saves parts of a website, so that the next time it loads, the process moves along faster.