All types of marketers have started to wrap up their currently followed campaigns as the year is coming to an end. The year 2018 has witnessed the rapid improvement in marketing strategies and tools, and experts claim that the trend will continue in 2019 also. Marketing professionals need a clear idea of what to expect in the world of search. It is very important to stay updated on the latest marketing trends and audience engagement changes.
We all know that search engines can change their algorithms easily, and it can prove tough to you to keep up if you are not paying attention. The businesses in SEO that fail to keep themselves updated on the changes might be banished into the second pages of search results. To stay competitive and make use of good content marketing in 2019, look out for the SEO trends shared below.
Voice Search Becoming More Popular
The voice capabilities of devices like Amazon Echo and Google Home have increased a lot, allowing users to engage with content in a variety of ways. Smart homes have become smarter and many users of smartphones now make use of their mobile devices to read out the search results loud.
It is important to ensure that the content you share on your website is optimized for the different ways that the audiences search and expect results. While optimizing content for voice search, you need to take into account how it sounds out loud. You need to see if the content is conversational enough to engage your targeted audience, easy to understand, and that it gets to the point quickly. These are some important things, which you need to take into account while preparing your SEO strategy.
Snippets Becoming More Impactful
You might have noticed the featured snippets at the top of some search engine result pages. These are the standout texts, which quickly answer the query of the visitor. When you do a voice search, most of the times the result that you hear comes from featured snippets. A latest study shows that almost a third of the search results return a snippet. As Google is becoming more and more advanced, snippets are becoming more popular. One important thing that you need to take into account is that the snippets can eat up the search results.
In the coming year, digital marketing professionals should give maximum priority to optimizing content to appear in featured snippets. Based on the search query made by the user, Google can provide a variety of snippets. Therefore, it is important for the marketers to take into account how the content will look in the search engine result pages.